GTM Engineering

Your marketing shouldn't need a keyboard operator.

We build AI agent loops that generate, launch, analyze, and optimize your go-to-market across paid ads, SEO, and content. No one touches the keyboard between steps. This is what replaces your campaign manager.

This Isn't About Using AI Faster

Most AI consultants help you use ChatGPT a little quicker. That's a productivity gain. What we're building is different.

Ad creation, performance analysis, budget reallocation, content iteration: every middle layer of marketing execution can now be handled by agents connected to your data. The loop runs continuously. It generates creative, deploys it, reads the results, kills what isn't working, and feeds the winners back into the next round.

You don't need more people doing the work. You need a system that does it. That's what Stratican builds.

60–70% Of campaign manager time spent on tasks agents can run
24/7 Agent loops running and optimizing without human input
Zero Keyboard operators required between generate, launch, and optimize

The Agent Loops We Build

Each one runs end-to-end. Each one self-improves over time.

Paid Advertising Agent Loops

Google Ads and Meta, run end-to-end by agents connected to your data. This is the one that most directly replaces what a campaign manager spends their week doing.

Bulk Creative Generation

Claude generates headlines, body copy, angles, and ad extensions in bulk, seeded from your best performers, your positioning, and your competition. Hundreds of variations, ready to test.

Launch & Budget Allocation

Variants are distributed automatically with budget split across the test set. No manual campaign setup. No trafficking spreadsheets. The agent handles it.

Performance Analysis & Reallocation

The agent connects to your data warehouse via MCP, reads performance in real time, pauses low performers, and shifts budget to winners. No weekly report. No waiting for a human to make the call.

Creative Iteration Loop

Winning copy feeds back into the next generation round. Losing angles get dropped. The system builds on what works and stops repeating what doesn't.

Search Term Mining

The agent continuously mines your search term reports, identifies high-intent queries without dedicated campaigns, and auto-generates new campaign structures to capture them.

Reporting That Writes Itself

Performance summaries, budget pacing, and optimization decisions are ready automatically. Not assembled by a human every Monday morning.

SEO Automation

Agents that connect your organic strategy to live ranking data and execute without waiting for a content calendar approval chain.

Content Gap Analysis

Automated analysis of your ranking data against competitor positions and search demand. The agent surfaces gaps with the highest traffic and conversion potential, continuously updated as rankings shift.

Brief & Draft Generation

Agent-generated content briefs and first drafts built from winning topic clusters, search intent data, and your existing high-performing content. Ready for review, not research.

On-Page Optimization

Internal linking, heading structure, and on-page fixes executed programmatically as new data comes in. Not a quarterly audit. A continuous process.

Cold Outreach Systems

Personalized at scale, optimized continuously

Personalized outreach generated at scale using enrichment APIs, automated sequencing with reply detection and follow-up logic, and performance analysis to identify what's working. No human bottleneck between test and iterate.

Content & Social Management

Tied to performance signals, not a content calendar

Bulk content generation tied to campaign themes and what's actually performing. Automated scheduling, publishing, and engagement monitoring. Creative iteration driven by real data, not editorial opinion.

What This Looks Like in Practice

A typical paid ads engagement

Before: Campaign manager spends Monday pulling last week's reports → After: Agent surfaces performance summary at 7am automatically
Before: Creative brief written, sent to copywriter, reviewed, revised → After: 50+ variants generated from winners in minutes
Before: Budget reallocation happens weekly after a meeting → After: Agent reallocates based on real-time performance thresholds
Before: Search term report reviewed monthly, maybe → After: New campaigns auto-generated from high-intent queries continuously
Net result → A self-improving ad engine that runs without a dedicated operator

The campaign manager's job shifts. Instead of trafficking and reporting, they're setting objectives, judging strategy, and handling decisions that actually require a person. That's a better use of the role.

Who This Is For

You're a fit if:

  • You're spending $10K+ per month on paid ads and feel like you're flying blind between optimization cycles
  • Your marketing team spends more time in spreadsheets than in strategy
  • You want to move faster than your competitors without proportionally growing headcount
  • You have a campaign manager who should be doing strategy, not pulling reports every week
  • You know AI is the lever but need someone to actually build the system

Common roles we work with:

  • CMOs and VPs of Marketing
  • Founders running their own demand gen
  • Revenue leaders who own the full funnel
  • Marketing agencies looking to build a scalable delivery model
  • Growth teams at Series A–C companies
  • In-house performance marketers ready to operate at a different level

The Shift

"The companies winning in the next 18 months won't have bigger marketing teams. They'll have better systems."

Paid search, social, SEO, email: every GTM channel is moving toward agent-managed execution. The human role doesn't disappear. It moves up. You set the objective. You judge the strategy. The agent handles the execution.

There's a window right now. The companies that build this first will have a cost and speed advantage that's hard to close. The ones that wait will be trying to catch up while their competitors run on autopilot.

We design the agent loops, connect them to your data, and hand you a system that runs and gets better without you managing every step.

How an Engagement Works

1

GTM Audit

Free call to map your current GTM stack, ad spend, team structure, and where execution time is going. We identify which agent loops have the highest ROI given your specific setup.

2

System Design

We design the agent architecture: what data sources connect, what triggers each action, and what the loop looks like end to end. You see the full picture before we build anything.

3

Build & Connect

We build the loops, connect them to your ad platforms, data warehouse, and content systems, and run the first full cycle with you in the room. You see it work before we hand it over.

4

Run & Optimize

Full handover with documentation and training, plus retainer options for ongoing optimization, new loop types, and expansion as your GTM evolves.

What Would Your CAC Look Like If Your Ads Optimized Themselves?

Book a free GTM Audit. We'll map your current stack, show you where agents can take over, and walk you through what the loop looks like for your channels.

Book Your Free GTM Audit